Bottled Up
04
Duration
Tools Used
3 Weeks
Adobe Illustrator
After Effects
Bottled Up is an animated motion graphics campaign addressing consumer guilt and pushing companies like Coca-Cola to switch from plastic to glass.
2D Animation
Illustration
Bottled Up
04
Duration
Tools Used
3 Weeks
Adobe Illustrator
After Effects
2D Animation
Illustration
Bottled Up is an animated motion graphics campaign addressing consumer guilt and pushing companies like Coca-Cola to switch from plastic to glass.
THE PROBLEM
Major brands like Coca-Cola contribute to the widespread use of plastic bottles, creating guilt among environmentally conscious consumers. Despite their efforts to live sustainably, they struggle with the conflict of enjoying their favorite drinks while knowing the environmental harm caused by plastic waste.
Major brands like Coca-Cola contribute to the widespread use of plastic bottles, creating guilt among environmentally conscious consumers. Despite their efforts to live sustainably, they struggle with the conflict of enjoying their favorite drinks while knowing the environmental harm caused by plastic waste.
THE BRIEF
This animated campaign raises awareness of plastic bottle pollution and the guilt consumers feel when choosing these products. It highlights the tension between personal enjoyment and environmental responsibility while holding corporations accountable for failing to provide sustainable alternatives like glass bottles.
This animated campaign raises awareness of plastic bottle pollution and the guilt consumers feel when choosing these products. It highlights the tension between personal enjoyment and environmental responsibility while holding corporations accountable for failing to provide sustainable alternatives like glass bottles.
THE SOLUTION
Bottled Up is a dynamic animation campaign that explores consumer guilt over plastic waste and the corporate limitations on sustainable choices. It emphasizes the environmental impact of plastic, including pollution and ecosystem harm, while advocating for a shift toward eco-friendly alternatives.
Bottled Up is a dynamic animation campaign that explores consumer guilt over plastic waste and the corporate limitations on sustainable choices. It emphasizes the environmental impact of plastic, including pollution and ecosystem harm, while advocating for a shift toward eco-friendly alternatives.
THE AUDIENCE
Targeting young adults and teens (18-22), the campaign resonates with a generation deeply concerned about sustainability. It speaks to their awareness of environmental issues and the challenges of making responsible choices in a world dominated by plastic consumption.
Targeting young adults and teens (18-22), the campaign resonates with a generation deeply concerned about sustainability. It speaks to their awareness of environmental issues and the challenges of making responsible choices in a world dominated by plastic consumption.
COLOURS
The Bottled Up campaign uses bright tones to create a bold and impactful visual identity.
TYPOGRAPHY
The Bottled Up campaign uses Heavitas for its bold typography.
LET ME EXPLAIN
IDENT 01
Ident 1 addresses consumer guilt by highlighting the internal conflict between enjoyment and the impact of plastic waste.
IDENT 02
Ident 2 addresses plastic as a problem by showing its harmful effects on the environment and the need for sustainable alternatives.
BUMPER 01
Bumper 1 addresses corporations as the problem by focusing on their failure to provide sustainable alternatives and the need for industry-wide change.
BUMPER 02
Bumper 2 is Valentine's Day themed, highlighting the importance of protecting the planet while celebrating the holiday.
BUMPER 03
Bumper 3 is New Year's themed, focusing on the idea of new beginnings and encouraging a shift away from plastic waste in favor of more sustainable choices for the year ahead.
BUMPER 04
The final bumper focuses on encouraging viewers to make the switch to sustainable alternatives.
STING 01
Sting 1 is a logo animation, featuring the "Bottled Up" logo with the man trapped inside the bottle, reinforcing the campaign’s core message.
STING 02
Sting 2 is a simple bottle flip animation.
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www.ziageldenhuys.com
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Animation
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Animation
MALhub
Corporate Web Design
MALhub
Corporate Web Design
Nestra
3D Product Design | UX/UI
Nestra
3D Product Design | UX/UI
Bottled Up
Motion Graphics
Bottled Up
Motion Graphics
Zia Geldenhuys
Multimedia Designer
Zia Geldenhuys
Multimedia Designer
Zia Geldenhuys
Multimedia Designer