Doen Drugs - Jack Parow
01
Duration
Tools Used
4 Weeks
Adobe Illustrator
Procreate
After Effects
Created an animated music video for a client brief from Jack Parow himself. The goal was to create a music video for one of his songs on his album ‘Evangelie van Goeie Tye’.
2D Animation
Illustration
Doen Drugs - Jack Parow
01
Duration
Tools Used
4 Weeks
Adobe Illustrator
Procreate
After Effects
2D Animation
Illustration
Created an animated music video for a client brief from Jack Parow himself. The goal was to create a music video for one of his songs on his album ‘Evangelie van Goeie Tye’.
THE INSPIRATION
The inspiration for the animated music video draws from the bold, expressive style of South African festival music posters from the 2000s-2010s, particularly those for Oppikoppi, as well as the satirical work of Anton Kannemeyer. Additionally, Jack Parow's personal style, known for its humor and cultural relevance, was a key influence, helping to shape the video’s tone and visual identity.
The inspiration for the animated music video draws from the bold, expressive style of South African festival music posters from the 2000s-2010s, particularly those for Oppikoppi, as well as the satirical work of Anton Kannemeyer. Additionally, Jack Parow's personal style, known for its humor and cultural relevance, was a key influence, helping to shape the video’s tone and visual identity.
THE PROBLEM
South African youth culture faces challenges like substance use, rebellion, and societal pressure, often misrepresented or overlooked in mainstream media. These issues are complex, shaped by economic struggles, identity crises, and social expectations, yet they rarely receive nuanced representation. The lack of honest portrayals leaves many young people without relatable narratives, reinforcing stereotypes instead of fostering understanding.
South African youth culture faces challenges like substance use, rebellion, and societal pressure, often misrepresented or overlooked in mainstream media. These issues are complex, shaped by economic struggles, identity crises, and social expectations, yet they rarely receive nuanced representation. The lack of honest portrayals leaves many young people without relatable narratives, reinforcing stereotypes instead of fostering understanding.
THE BRIEF
The brief was to create an animated music video for Jack Parow’s track Doen Drugs from his album, with visually engaging and dynamic animation that complements the song and enhances its impact.
The brief was to create an animated music video for Jack Parow’s track Doen Drugs from his album, with visually engaging and dynamic animation that complements the song and enhances its impact.
THE SOLUTION
The solution is to produce a bold, animated music video that uses dynamic visuals and exaggerated storytelling to reflect the themes of 'Doen Drugs.' Through a combination of surreal and satirical animation, the video will capture the raw essence of the song’s social commentary.
The solution is to produce a bold, animated music video that uses dynamic visuals and exaggerated storytelling to reflect the themes of 'Doen Drugs.' Through a combination of surreal and satirical animation, the video will capture the raw essence of the song’s social commentary.
THE AUDIENCE
The intended audience for this animated music video includes young South African adults, particularly those between the ages of 18 and 35, who are familiar with Jack Parow's music and are actively engaged with current cultural and social issues. This demographic is digitally engaged and often consumes content through online platforms like YouTube.
The intended audience for this animated music video includes young South African adults, particularly those between the ages of 18 and 35, who are familiar with Jack Parow's music and are actively engaged with current cultural and social issues. This demographic is digitally engaged and often consumes content through online platforms like YouTube.
COLOURS
The colour palette was inspired by the main colours of Jack Parow's previous albums.
The colour palette was inspired by the main colours of Jack Parow's previous albums.
TYPOGRAPHY
The typography is hand drawn and animated to create a shaky effect
The typography is hand drawn and animated to create a shaky effect
CHARACTER DESIGN
The Jack Parow character was illustrated using Adobe Illustrator and is stylized and exaggerated to have a rough, gritty appearance, featuring his signature hat.
The Jack Parow character was illustrated using Adobe Illustrator and is stylized and exaggerated to have a rough, gritty appearance, featuring his signature hat.
ENVIRONMENT DESIGN
The environments are designed to have a psychedelic quality, aligning with the themes of the song. The visuals are surreal and vibrant, enhancing the song's mood and intensifying the sense of disorientation and escapism, which is central to the track's narrative.
The environments are designed to have a psychedelic quality, aligning with the themes of the song. The visuals are surreal and vibrant, enhancing the song's mood and intensifying the sense of disorientation and escapism, which is central to the track's narrative.
FINAL VIDEO
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www.ziageldenhuys.com
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Zia Geldenhuys
Multimedia Designer
Zia Geldenhuys
Multimedia Designer
Zia Geldenhuys
Multimedia Designer